We are the ideal technology partner for marketing and communications agencies. With over 12 years of experience in enterprise IT and interactive marketing, we have a thorough understanding of how to get technology projects done on time and on budget, with complete flexibility and great service. Our broad and unique combination of technology experience has developed in us a most valuable asset that every technology group should possess and that we freely offer to our clients - patience!
You see, the enterprise and the interactive agency are at two completely opposite ends of the spectrum, and so are their development expectations.
Enterprise Software Development is all about process - take your time to plan it out right, don't move until you have all of the requirements gathered, be sure to incorporate all of the appropriate people and departments, and thoroughly test everything you develop, before you deploy it. The scope of these projects is generally massive, and although deadline driven, the stakeholders are typically willing to accommodate the process in order to guarantee success.
The interactive world of marketing and communications agencies is all about impact. The motive for these project is typically not functional, but rather emotional, thus the pace of the project matches the spirit. Interactive projects are loose and quick. Your clients are marketers and their expectations are that of most other facets of advertising and communcations - get it done fast! The technology approach is typically driven by creative teams, thus the functional aspects are all about production.
There are pros and cons to both of these systems really - it has been our experience that enterprise projects take absolutely forever, are generally quite rigid in implementation, and require much effort to achieve what in many instances seems like a little progress. In spite of this, when they are finished, they are done right, none of the team members are burnt out and ready to quit, and a plan for supporting the application is well established and actionable.
We have also learned through experience that interactive marketing projects are more ad-hoc. Much like an energetic brainstorm, ideas come together and loosely connected resources flesh them out. They are not nearly as process driven as the enterprise projects, thus they are prone to waste - but when the finished product is finally delivered, you cant help but to smile, feel extra 'cool', and show all of your friends.
If any of this resonates with you, then we are your ideal partner. We can confidently supplement your technology with a unique approach to interactive project strategy, execution, and support, that combines the best of both of these worlds to give you results, confidence, and the peace of mind that your clients needs will always be met.
So, in the immortal words of an old Microsoft branding campaign - what do you want to do today?
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