As promised, here is the presentation deck from the Exhibitor Exchange. In summary, we have to think beyond the tools when we are trying to dream up good digital campaign ideas. We have to think about the tech, and technology usage amongst our target audience. Six points to consider when brainstorming cretive technology ideas:

• Information is the key currency. The more you share, the better.
• Awareness is easy on a grand scale. Think about the incredible impact of seo and social media.
• Location awareness is becoming ubiquitous. We can now pinpoint people where you are, determine what is around you, and then use this 'information' to build 'awareness'
• Convergence is happening. People are interfacing with their technologies in ever more recreational and less invasive ways - i.e. Mobile, Game Consoles, Television, Tablets
• Advocacy is the new advertising - through these expansive networks we can more easily identify and nurture advocates for our brands and our products
• Measurement - anything you do in the digital world can be counted, thus qualifying everything we do.

Enjoy!